Prime Day大促-ESG跨境

2023年大促日历一览Part.1  2023大促活动推荐类目1. 服饰专题大促（Big Clothing Sale）：1月：冬季鞋服、配饰等；7月：夏季鞋服、配饰等。

2018年4月27日-5月1日，法国本土六大电商平台将联手推出French Days大型促销活动，力求打造专属于法国消费者的“黑色星期五”。

不仅亚马逊会在2019年的亚马逊超级会员日举行促销活动，而且很可能许多其他零售商也会在此期间进行大促。

三月大促：大促类型：Unboxing Days大促站点：智利Unboxing Days是智利站的第一场一级大促，通常于3月下旬举办。

ESG卖家必看，这个Dealz平台关系到你的大促。

那么，在大促期间，如何做好物流的顺畅，海外仓的安全性保障，VAT是否已上缴等，都是Prime Day大促能有条不紊进行的保障。

自2014年，第一次举办以来，该大促已经创造了超过 650 亿比索的销售额，超过 6500 万买家参与其中，并为数字生态系统吸引了超过 1800 万新买家。

做韩国市场的跨境朋友们应该对电商大促日“Big Smile Day”不陌生，这是韩国Gmarket和Auction的年度大促活动，今年又要开始啦！韩国Gmarket和auction的年度大促“Big Smile Day”即将来袭，将于5月19日至5月27日展开为期9天的活动，根据数据统计，2019年5月“Big Smile Day”大促在9天时间里累计销量2881万，销售额达8千亿韩币。

2021年的斋月已经开启，每年的斋月都是中东市场的销售高峰期，今年在海外疫情持续、线上消费进一步提升的情况下，斋月势必成为新一轮爆单好时机。而想要在斋月中取得好成绩，就不能错过Snapchat最新发布的2021斋月消费洞察报告了！

如果你只能想到这些节日，那你就要错失很多爆单的“良机”了！！！首先，我们做跨境电商，大家都应该知道，节日即大促，大促即提升GMV的好机会，旺季的关键在于促销流量的获取。

亚马逊Prime会员是分为最常见的会员和Prime Student两种类型的。

韩国Big Smile Day大促一年有两次，分别在5月份和11月份。

在Prime Day即将来临之际，卖家们应该注意以下事项，避免在年度大促丢失爆单好时机！1、要确保货物能够安全及时入仓，以免后续爆单跟不上出货。

亚马逊作为电商平台的巨头，很多商家都会选择在平台上开店，而且平台上的消费者也是数不胜数，而在进行购物的时候，平台会推荐出免费Prime会员，下面我们来说说亚马逊Prime会员使用结束会自动扣费吗?亚马逊为Prime会员默认开启Prime会员自动延期，Prime会员可以随时更改帐户设置选择关闭自动延期或者直接终止Prime会员。

为什么如此看重斋月大促？穆斯林经济空间巨大，消费市场不断升温，根据 Pew Research Center 的最新数据，2010 至 2050 年，穆斯林人口总数将从 16 亿增至 28 亿，占全球人口比例增至29.7%，增幅是世界平均人口增速的2倍。

这则消息一出，不禁让卖家满脸问号：为什么黑五预热的时间都出来了，Prime Day的活动日期却还未公布关于Prime Day何时开始的消息已经传了好几个月。

日前，亚马逊官方发布消息称各个站点上线Prime Day大促报名通道、卖家可以根据自身情况进行报名。

“Prime 会员将在 Amazon.com 上享受 5% 的返还，在餐厅、加油站和药店享受 2% 的返还，以及每次其他购买时 1% 的返还 - 以及一流的福利，包括无海外交易费用、旅行保护和 24/7礼宾服务。

Prime Exclusive Discount FAQCan I schedule a discount even when some products are invalid?Yes. You can submit a discount for scheduling even if there are some products which are still not valid. Please note, only the products with status Ready to Submit and Ready to Delete will be submitted. You can always to return to the Review page to edit or delete the invalid products.Some product(s) in my Prime Exclusive Discount got suppressed. What does it mean?This means that the Prime Exclusive Discount for the product has been removed temporarily. At the time of submission and even after submission, we periodically check whether products in the discount are meeting the eligibility criteria. Suppression of discount indicates your product has stopped fulfilling one or more of the eligibility criteria for Prime Exclusive Discount. The Prime Exclusive Discount for your product will be automatically reactied if a later check finds your suppressed product meeting eligibility criteria again.Why did my product get suppressed although it was valid earlier?At the time of submission of a discount and thereafter, we periodically check whether products in the discount are meeting the eligibility criteria. The discount on a product not meeting the eligibility criteria will be suppressed.How much is the fee to set-up a Prime Exclusive Discount?There is no fee to offer a Prime Exclusive Discount.What types of Prime Exclusive Discount are available?Prime Exclusive Discount can either be set-up as percentage-off or amount-off. You can provide minimum discounted price floor for each product.How soon can a Prime Exclusive Discount start?Always 12:00 a.m. local standard time of the country on start date. If your start date is toDay, then the discount may take up to 120 minutes to go live.I am not seeing Prime Exclusive Discount in the product detail page although I have already submitted.Prime Exclusive Discount can take up to two hours to propagate. If you do not find your discount even after two hours from start time, then:your product might not be winning the buy box, orthe SKU has been suppressed for other reasons.Please check More Buying Choice section of the ASIN. If you do not find your discount in More Buying Choices and the SKU does not have an active Sale Price, then the discount on your SKU might have been suppressed for other reasons. Please visit the Prime Exclusive Discount in Seller Central for details.Why the Discount Price in the detail page is lower than the discount I specified while scheduling the discount?Creating multiple promotions and discounts on the same product can result in customers combining them for significant discounts. Please review your products carefully before scheduling.I have made a mistake while creating the discount and I have already submitted the discount. How do I fix the discount?You can always edit a discount or remove or add products to a discount. For more information, see details here.What happens to a Prime Exclusive Discount if I change the regular price (that is, your price in Manage Your Inventory page) of a participating product?The discounted price of the impacted product will automatically adjust by the percentage-off or amount-off you indicated while scheduling the discount. If the resulting adjusted price is below the minimum discounted price you mentioned while scheduling, then the Prime Exclusive Discount will be suppressed. Your product’s regular offer will not be impacted.How do I reactivate a suppressed Prime Exclusive Discount for a product?The Prime Exclusive Discount for your product will be automatically reactivated if a later check finds your suppressed product meeting eligibility criteria again. Separately, you can edit the details of the product to fix any issue that triggered suppression.How do I know the status of Prime Exclusive Discount?You can know the status of your saved Prime Exclusive Discount from Prime Exclusive Discounts homepage at Seller Central. Your discount will have one of the below three statuses:Scheduled: All submitted SKUs successfully validated and discount is submitted. There is no action needed from you.Needs Attention: Either your discount is not submitted yet OR if your discount was submitted, then one or more of the submitted discounts are suppressed stage.Expired: Your discount has ended.How do I download a report?To download a report, you can go to the Prime Exclusive Discount section on Seller Central. Choose Download Report under View Details from the action cell corresponding to the discount you want to download the report.One of my products in a Prime Exclusive Discount is in an overlapping Lightning Deal for only 4 hours. Will the discount on my product get suppressed for those 4 hours only?The discount on the product will get suppressed 2 hours before the start of the Lightning Deals. It can take up to one hour after the Lightning Deal ends for the product to reactie. Please note, running a Prime Exclusive Discount will impact the maximum Deal Price of Lightning Deals for a product.Some of my products are in a regular promotion. Will the Prime Exclusive Discount stack over regular promoted price?Regular promotion or coupon will stack on top of Prime Exclusive Discount. That is, Prime Exclusive Discount will get combined with an overlapping promotion or coupon.Can I add products to a discount after the discount creation deadline for events such as Prime Day。

 美国消费者情报研究合作伙伴有限责任公司（CIRP）最新数据显示，截至2020年12月31日，超过一半的亚马逊Prime会员（52％）为年度会员，而三个月前这一比例为49％。