targeting-ESG跨境

Adtargeting是一种免费的Facebook兴致词和谷歌重要词查询定位分析工具，是一种简单易用的在线工具。

官方对于此功能的原文基本解释：Based on your bid optimization and targeting strategy, we’ll find the optimal opportunity to show contextually relevant ads. We’ll show ads on Amazon product pages and off Amazon on third-party websites and apps and Twitch. The selected targets within your campaign determine whether the ad will serve on or off Amazon: Category and “similar product targeting” serve ads both on and off Amazon: Contextual targeting is an evolution of product targeting with a new name and expanded reach on contextually relevant third-party websites and apps. You can reach new audiences across diverse contexts on their shopping and entertainment journey both on and off Amazon. You can also use product detail page strategies to sell your product or complementary products on Amazon. Category with refinements and product targeting serve ads on Amazon only: Product targeting allows you to reach audiences on Amazon product pages. In addition, if you’re targeting multiple products sharing common features, you can refine categories with brands, price, ratings, or shipping status. This allows you to show ads on those Amazon product pages. In both of these scenarios, your contextual targets will only show ads on Amazon product pages.图片来源：公众号：亚马讯运营宝典举个例子，Jack是个摄影爱好者，准备外出旅游，在推特上/旅游论坛/摄影爱好者论坛等和旅游户外摄影相关的网页上阅读关于户外旅游拍摄的相关内容。

亚马逊即将推出自己的再营销广告（Retargeting）产品亚马逊正在继续积极进军数字广告领域，并即将推出自己的再营销广告产品。

关注起来！主要内容如下：什么是Contextual targeting上下文相关性定向？ 4个示例告诉你，上下文相关性定向广告如何展示的 上下文相关性定向的工作原理是什么？ 上下文相关性定向与受众的区别 上下文相关性定向使用建议 ------------什么是Contextual targeting上下文相关性定向？官方解释是：contextual targeting, allowing advertisers to reach more of their audiences at more points in their shopping and entertainment journey. The contextual targeting strategy will now allow advertisers to reach audiences both in the Amazon store and outside the Amazon store when customers view content related to targeting strategies. Advertisers do not need to change their targeted products or categories to enable the new feature: Sponsored Display will find the right opportunities to expand advertiser reach beyond the store, to web pages and mobile apps.“上下文相关性定向，让广告商能够在购物和娱乐过程中的更多时间点覆盖更多受众。

挖掘Facebook niche兴趣词的工具Adtargeting挖掘Facebook niche兴趣词的工具Adtargeting 之前我也用过一些可以发掘Facebook兴趣词的插件比如audiencebuiler等, 感觉库里面的发掘还是有限,输入某些词比如以cat为例, 给你能推荐的兴趣词也是很有限，我这里也肯......