How to use ExternalBoost to market your Wish products across external platforms?

To help merchants further publicize and market Wish products among wider audiences beyond the Wish marketplace, Wish has rolled out a small-scale program called ExternalBoost, now available to select merchants only.

ExternalBoost allows participating merchants to access one of the following two versions of boosting products across external platforms, such as Facebook:

• Version 1: Enable ad spend (without setting a budget) and be charged a fee only when customers from external platforms click on the ad and place an order on Wish. This is the “cost-per-acquisition” version of ExternalBoost.

• Version 2: Set a budget for ad spend for the number of clicks only from external platforms. This is the “cost-per-click” version of ExternalBoost.

Wish and external platforms in turn help optimize merchants’ ExternalBoost ads based on a variety of data sources to target the most interested potential customers, and provide merchants with ads performance insights as well.

This article walks participating merchants through a few simple steps to enable the two different versions of ExternalBoost described above. Please please note that the two different versions of ExternalBoost are currently available to two separate groups of select merchants only. 

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