after double 11, the "black five" will come to Amazon China and

Beijing News (reporter Lu Yifu) on November 14, Amazon China announced in Beijing that the sixth Amazon" overseas shopping festival"had entered" true black five " Great promotion. Different from previous years, this year's Amazon overseas shopping festival lasted longer, opened four stops in the United States, Britain, Japan and Germany, and increased the number of categories and brands Li Yanchuan, vice president of Amazon China, disclosed at the press conference that the sales and order volume of Amazon overseas shopping festival in 2018 reached a record high, and the sales of overseas shopping business achieved double-digit growth year-on-year in the first three quarters of this year. In addition, Amazon's overseas purchase and sales volume doubled year-on-year during the double 11 this year Li Yanchuan said that overseas purchase and prime members are the two engines of Amazon's cross-border e-commerce business in China and Amazon's differentiation advantages in China relying on Amazon's global supply chain capability, Amazon's cross-border e-commerce business in China is highly expected. After the suspension of third-party merchant services on July 18, Amazon's core strategy in China has officially changed to cross-border e-commerce, Kindle e-book reader and e-book, Amazon logistics operation and Amazon cloud computing service (AWS) however, in the Chinese market, Amazon's cross-border e-commerce still faces the challenge of local e-commerce giants. In particular, after Alibaba announced the acquisition of Netease koala earlier, it has firmly occupied the domestic cross-border e-commerce market share. According to the data of the Research Report on China's cross-border e-commerce market in the first half of 2019 released by AI media consulting, in the first half of this year, Netease koala and tmall global ranked second in the industry, with market shares of 27.7% and 25.1% respectively; The market shares of Haidun global (purchased from jingdonghai), vipshop international and xiaohongshu platforms were 13.3%, 9.9% and 6.1% respectively

edited by Xu Chao checked by Li Xiangling

声明：本文系作者独立观点，不代表ESG跨境立场。文中涉及的平台规则、费率及出海政策具有时效性，实际运营请以平台官方最新公布为准。如有版权争议、内容勘误或业务交流，欢迎随时与我们联系。