shopify商店创建操作方法博客文章和采访博客文章介绍-ESG跨境

shopify商店创建操作方法博客文章和采访博客文章介绍

shopify新闻

2022-03-28

666

操作方法文章提供有关项目或活动的分步说明。您可以使用操作方法文章通过教一些新知识来将访客吸引到您的在线商店。如果您将产品包含在项目所需的步骤或材料清单中，那么操作方法博客文章也可以促进销售。

操作方法博客文章

操作方法文章提供有关项目或活动的分步说明。您可以使用操作方法文章通过教一些新知识来将访客吸引到您的在线商店。如果您将包含在项目所需的步骤或材料清单中，那么操作方法博客文章也可以促进销售。

一篇关于食谱的综述文章很好，但是一篇介绍如何按照您的原创食谱烹制美食的操作方法文章效果会更好--而且不只是适用于销售食物的商店。您的受众在寻找信息，而您有一些很棒的创意要分享。您可以创建有关任何内容的操作方法文章，例如，如何撰写操作方法文章。以下是您的操作方法文章所需的内容：

标题公式

了解如何在短时间内完成特定任务以达到预期效果。例如，10 分钟内学会慢舞，在舞会上惊艳全场。
如何在特定时间范围内完成任务。例如，如何在 3 小时内更换您的炉子。
如何在资源或时间有限的情况下完成任务。例如，只用 4 种食材做一顿大餐。
如何完成任务以获得指定结果。例如，如何修复您最喜爱的牛仔裤的褶边。

简介

操作方法文章的简介应清楚地说明博客文章的目标。撰写简介时，请回答以下问题：

为什么您的受众想要或需要此技能？
它将或多或少帮助他们做什么？
这将节省多少时间或精力？
为什么要教该内容？如果您取得了不错的成绩，那就稍微炫耀一下吧！

步骤列表

通过将该过程分为多个步骤来生成您的操作方法：

列出该过程中的每个步骤
目的是使用大量较小的说明，使每个步骤都可轻松实现。

在撰写分步说明时，不要想当然地以为受众对自己的项目事先有所了解。您可以假设自己是第一次做这件事，那么就有必要向受众清楚阐述那些自己可以信手拈来或者习以为常的步骤。创建步骤后，请逐一检查这些步骤，确保相关说明清晰易懂，并涵括了开始下一步骤之前所需进行的所有操作。

包括

考虑将以下信息添加到您的操作方法博客文章中：

写出此项目的要求。让您的受众先收集所有需要的组件，这将有助于他们节省时间，并使文章适用的人们能够继续执行后续步骤。
添加概述或指南以完成每个步骤。
根据需要添加图片。并非每个步骤都需要图片来传达步骤或目标，但是一些放置恰当的图片可以为文章增添色彩，并打破任何文本障碍。

采访博客文章

采访文章是一种无需自己构思所有内容就能生成博客文章的好方法。让专家来谈论他们热衷的内容对您和您的受众来说都是既有趣又有用的。采访文章还可确保您的文章不仅仅与您的受众分享。当博客文章发布后，您采访的人可能会与其自己的受众分享该文章，从而为您的在线商店带来新的访客。

安排您的采访

若要安排采访，请联系与您的商店或产品相关的社区或行业人士。当您联系要采访的人时，请确保考虑以下信息：

礼貌称呼此人
提供您的名字和公司信息
您为什么想采访此人？
概述您的项目详细信息以及它与您的受众的关系
此人的哪些特质让您想采访他？
此次采访需要多长时间？

安排采访后，您需要一些可以谈论的话题。

准备采访问题列表

提出开放式问题以获得回应。用谁、什么、在哪里、何时、为什么和如何来提出每个问题，例如：

您是如何进入这个行业的？
您的灵感来自哪里？

图片

图片可以使您的采访文章更加风趣。使用与您的采访或讨论主题直接相关的图片。这将分解文本，为您的采访博客文章增添视觉趣味。

资源

这些博客文章类型只是您可以创建的文章类型的几个示例。您可以写任何内容，但如果您撰写的文章与您的商店或企业直接相关，那么您将获得更大的成功。在 Internet 上搜索其他行业博客，以了解他人的写作内容。下面是一些很好的资源可帮助您入门：

博客
8 个由商店运营的精彩博客
Shopify 合作伙伴博客
关键字，Google 关于各种主题的博客

How-to blog posts
How-to posts provide step-by-step instructions for a project or activity. You can use how-to posts to attract visitors to your online store by teaching something new. If you include your products in the steps or list of materials needed for the project, then your how-to blog post can also promote sales.
A roundup post of recipes is good, but a how-to post featuring one of your original, delicious recipes is even better - and not just for stores that sell food. Your audience is looking for information, and you've got some great ideas to share. You can create a how-to post on just about anything, for example, How to write a how-to post. Here's what you'll need for your how-to post:
Title formulas
Learn how to do a specific task in a small amount of time for a desired effect. For example, Learn to Slow Dance in 10 minutes to Wow at the Prom.
How to complete a task in a specific timeframe. For example, How to Replace your Furnace in 3 Hours.
How to complete a task with a limited amount of resources or time. For example, Make an Epic Meal with only 4 Ingredients.
How to complete a task for a specified outcome. For example, How to Restore the Hem of your Favourite Jeans.
Introduction
The introduction to your how-to post should clearly state the goal of the blog post. When writing your introduction, answer the following questions:
Why does your audience want or need this skill?
What will it help them do more or less of?
How much time or effort will this save?
Why are you teaching it? If you've had great results, show off a little!
List of steps
Generate your how-to by breaking the process down into steps:
list each step in the process
aim for a larger number of smaller instructions to keep each step easy and achievable.
When writing out your step-by-step instructions, don't assume that your audience has prior knowledge of what your project entails. Imagine that you're doing this for the very first time - steps that are second nature or instinctive to you now should be clearly laid out for your audience. After creating your steps, go through them one by one to ensure that they make sense and include every action needed before the next step can begin.
Include
Consider adding the following information to your how-to blog post:
Write out the requirements for this project. Asking your audience to gather all the needed components first will help them save time and keep people on your post to follow the next steps.
Add an overview or guide to completing each step.
Include images as needed. Not every step needs a picture to communicate the step or goal, but a few well-placed images can add colour to your post and break up any walls of text.
Interview blog posts
Interview posts are a great way to generate a blog post without brainstorming everything by yourself. Getting experts to talk about what they're passionate about can be entertaining and useful for both you and your audience. Interview posts also guarantee that your post gets shared beyond just your audience. The person that you interview will likely share the post with their own audience once the blog post has been published, bringing fresh visitors to your online store.
Set up your interview
To set up an interview, contact someone in the community or industry that relates to your store or products. When you contact the person you want to interview, make sure that you consider the following information:
address the person by their first name
include your name and company information
why do you want to interview this person?
outline your project details and how it relates to your audience
what about this person makes you want to interview them?
how long will this interview take?
Once the interview is arranged, you'll need some topics to talk about.
Prepare a list of interview questions
Ask open questions that elicit a response. Start each one with who, what, where, when, why, and how, such as:
How did you get involved in this industry?
Where do you get your inspiration?
Images
Images can make your interview post more personable. Use images that relate directly to your interview or your discussion topic. This will break up the text and add visual interest to your interview blog post.
Resources
These blog post types are just a few examples of the kind of posts you can create. You can write about anything, but you'll have more success if you write that directly relate to your store or business. Search the internet for other industry blogs to learn what others are writing. Here are some great resources to get you started:
Shopify Blog
8 Brilliant Blogs Run by Ecommerce Stores
Shopify Partners Blog
The Keyword, Google's blog about a variety of topics