创建博客文章

通过博客文章，您可以提供对您的商店或产品的洞察。博客文章比产品清单或电子邮件更具对话性，并在创建内容时提供更多的灵活性。您可能想要分享您商店背后的故事，提供有关您产品的背景信息，或者介绍幕后工作的人员。

在开始撰写之前，最好为您的文章制定一个计划。您想分享什么信息？您的文章的主要目标是什么？如果您刚开始写博客，则可以使用以下博客模板来开始撰写第一篇博客文章。

礼品指南博客文章

礼品指南非常适合提醒您的受众节日季即将到来，以及您的产品会是很棒的礼品。这些文章可以通过多种方式为您的商店带来流量。礼品指南可以成为可分享的愿望清单，您的受众可以将其发送给朋友和家人，节日购物者可以通过搜索引擎来查找它们。

下面是礼品指南文章的构建方法。

标题公式

从标题开始，为您的文章提供一些背景信息。例如，如果您销售的正是祖母所需的产品，那么就将该信息放在标题中。在博客文章标题中包含受众将有助于将您的内容带给需要它的人。以下是一些示例标题创意：

• 针对特定受众的节日礼品指南。例如，给妈妈的礼品指南。

• 针对某个年龄段的人的礼品创意。例如，给应届毕业生的 10 大礼品创意。

• 针对特定类型的人的礼品指南。例如，给最好的朋友的礼品指南。

简介

博客文章的第一段应说明博客文章的撰写原因或主题。您可以通过一个问题、故事或轶事，或者您认为与您的受众相关的任何信息进行表述，例如：

• 让您的受众难以购买的原因是什么？

• 您的受众在寻找什么样的礼品？

• 您的受众最近对什么感兴趣？

礼品创意

针对指南中的每个产品重复以下步骤：

• 产品图片

• 产品详细信息

• 产品名称

• 产品价格

• 指向您商店中的产品的链接

• 有关什么使此产品成为受众的绝佳选择的简要说明。

综述博客文章

综述文章是有关您社区感兴趣的特定主题或活动的资源集合。您可以使用综述文章来增加商店的流量，而无需自己创建大量新内容。

有关综述文章的主题，请考虑您的理想客户。有没有什么会让他们特别兴奋或纠结？您可以撰写一篇文章，为受众提供他们可能需要或想要的所有资源。综述文章非常适合此类内容。

标题公式

• 一些帮助您的受众执行某项操作的方法。例如，帮助学步幼儿发展社交技能的 10 种方法。

• 您的受众可以执行某项操作的方法。例如，整理餐具室的 15 种方法。

综述文章的简介可以包括与资源列表相关的个人故事或轶事，以及博客文章的目标。撰写简介时，请回答以下问题：

• 此综述的适用对象是谁？

• 您的受众将从资源中了解到哪些内容或获取什么好处？

• 为什么您要分享的信息对您的受众有价值？

资源

针对文章中的每个资源重复以下信息：

• 每个资源的图片

• 指向每个资源的链接

• 每个资源的简短描述，例如为什么它是首选

• 每个资源的价格（如果适用）。

Creating blog posts

Blog posts let you provide insight into your store or products. Blog posts have a more conversational tone than a product listing or an email, and give you more flexibility when creating content. You might want to share the story behind your store, give some context about your products, or introduce the people that work behind the scenes.

Before you start writing, it's a good idea to have a plan for your post. What information do you want to share? What is the main goal of your post? If you're new to blogging, then you can use the following blog templates to get started on your first blog posts.

Gift guide blog posts

Gift guides are the perfect way to remind your audience that a holiday season is coming, and that your products make great gifts. These posts can bring traffic to your store in multiple ways. Gift guides can become a shareable list that your audience can send to friends and family, and they can be found through search engines by holiday shoppers.

Here's how to structure your gift guide post.

Title formulas

Start with a title that gives some context to your post. For example, if you're selling exactly what Grandma needs, put that information right in your title. Including your audience in your blog post title will help get your content to those that need it. Here are some sample title ideas:

• A holiday gift guide for a specific audience. For example, A Valentine's Day Gift Guide for Mom.

• Gift ideas for an age group. For example, 10 Great Gift Ideas for New Grads.

• A gift guide for a specific type of person. For example, A Gift Guide for your Best Friends.

Introduction

The first paragraph of your blog post should explain the reason or subject of your blog post. You can frame it as a question, a story or anecdote, or any information that you think would be relevant to your audience, such as:

• What makes your audience hard to shop for?

• What does your audience look for in a gift?

• What is your audience interested in these days?

Gift ideas

Repeat the following steps for each item in your guide:

• image of the product

• product details

• name of the product

• price of the product

• link to the product in your store

• brief description of what makes this product a great choice for the audience.

your Toddler Develop Social Skills.

Ways your audience can do an action. For example, 15 Ways to Organize Your Pantry.

The introduction to your roundup post can include personal stories or anecdotes relevant to the list of resources, as well as the goal of the blog post. When writing your introduction, answer the following questions:

• Who is this roundup for?

• What is your audience going to learn or benefit from the resources?

• Why is the information you're sharing valuable to your audience?

Resource

Repeat the following information for each resource in your post:

• an image for each resource

• a link to each resource

• a short description of each resource, such as why it's a top choice

• a price for each resource, if applicable.

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。