浏览搜索商品

买家可以通过浏览或使用搜索框来搜索商品。大多数买家会结合使用浏览和搜索功能。

为帮助买家找到商品，开发了一套详尽的商品层次结构，即分类树结构。买家可通过分类链接细化搜索，直到将搜索范围缩小到其所需的商品。

使用商品类型关键字、商品描述、要点以及其他详情页面元素将商品归入正确的分类下。

您可以在下方看到一个上用于搜索导航的分类树分类结构示例。

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Browse for products

Customers can search for products by browsing or by using the search box. Most customers use a combination of browse and search.

To help customers find products, veloped a detailed product hierarchy, known as the browse-tree structure. Customers refine their search by category links until they narrow it down to the desired product.

Amazon uses Item Type Keywords, Product Description, Bullet Points and other detail page elements to classify your products under the correct categories.

An example of the browse-tree category structure on Amazon that is used for search navigation can be seen below.

Electronics > Electronics Bags & Cases > Laptop Computer Briefcases

Click here to download the category specific Browse Tree Guide, which will help you, find the correct Item Type Keyword or Browse node for your product.

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。