Amazon cross-border e-commerce sellers are forced to transform! -ESG跨境

the recent large-scale closure has made many sellers shudder. Many sellers have not unsealed their accounts so far, or there is little traffic after unsealing, and the orders have fallen seriously. Now the sellers call to return the abuse, which is really a heavy price this time.

several days have passed since the catastrophe, but some sellers are still palpitating and frightened all day, causing all kinds of anxiety. Amazon seller Alan Wang said that he has experienced several" robberies "since he first entered Amazon for more than a year. "In the process of platform standardization, there are many actions, but the industry situation is too complex and competitive, which really makes many sellers confused and troubled by entrepreneurship."

because Amazon stopped orders with thousands of VC sellers for no reason a few months ago, many media have speculated whether this will mean a larger and more lasting "cleaning activity" is coming. But Amazon responded: "this is a rumor out of thin air.". A week is changeable. Foreign media recently reported that Amazon is likely to close most of the VC accounts that have been opened. There seems to be only one audit standard. The accounts with annual VC sales of more than US $10 million will be retained, and the accounts under this will likely be deactivated, which will promote thousands of VC sellers to become third-party platform sellers

in March this year, Amazon also revealed its strategy of focusing on VC sales and hoped to maintain exclusive cooperation with these suppliers. This also means that in the future, other smaller suppliers may gradually withdraw from the platform and turn into third-party sellers to sell on the platform

What does this move mean for Amazon

most of the products purchased by Amazon consumers are from third-party sellers, and their transaction volume accounts for 58% of the total transaction volume of the platform. Amazon CEO Bezos said he still hopes Amazon can sell more third-party products, because for Amazon, third-party sales are more profitable and less risky

although this will make Amazon suppliers have to adapt to this change, Amazon will benefit in many ways. First, Amazon can expand its product range without having to hold its own inventory. In addition, Amazon suppliers can sell these goods and use Amazon FBA Services - Amazon will charge a commission for each transaction and a fee for Amazon order services

the program will also enable Amazon to use automation technology to predict product demand on the platform. In this way, Amazon can determine the ideal product inventory for sale on Amazon platform. This means that Amazon may suspend partnerships with some suppliers because their inventory is no longer profitable

is this good news for Amazon sellers

it is understood that last year, Amazon VC sellers used their privileges to make waves (such as the VC Python incident), which has aroused the dissatisfaction of a large number of Amazon third-party sellers. Some bad VC sellers not only use their privileges to compete for their own personal interests - merge a large number of "verified" praise, so that their image has been greatly improved overnight, but also use their privileges to maliciously attack third-party sellers. Many third-party sellers' product pictures in listing have been tampered with, maliciously sold, hijacked, and even "increased" n bad comments overnight. This series of "black hat" behaviors have caused huge losses to many third-party sellers. Therefore, from this point of view, this measure should be good news for most sellers without VC accounts

however, when asked about the move of VC seller brands to sell on third-party platforms, more than 43% claimed that they were indifferent. However, 17% of sellers worry that this will increase competition; 11% of sellers said they were "not worried about competition" because they believed that most of these brands had no experience in third-party sales; And 4% of third-party sellers worry that their stores will be regulated more frequently

Where will the seller go with tighter regulatory measures

from various recent measures, Amazon's regulatory policy on third-party sellers is constantly tightened. I believe all sellers are very big and even want to switch to other platforms because they are worried that Amazon's policy will not be able to sell products. We can also receive a signal from Amazon in various events - compliant operation

many sellers believe that compliance means that they don't make money, and there is still a way to go in the process of compliance. In fact, otherwise, compliance can make money, and enterprises can operate stably for a long time. Once they fail to comply, in the increasingly standardized and compliant cross-border e-commerce environment, sellers may face an irreparable situation of account freezing. So, what should sellers do

1. Multi platform, multi account and multi market operation. If the seller's account is shut down, what should be done during the period of shut down? What if this account is permanently closed? Therefore, sellers can adjust their sales structure and sell with multiple sites, multiple accounts and multiple product lines to prevent all kinds of accidents

2. Products are king. Don't abandon the whole forest for one tree. There are many good products with large flow, high profit and less competition! Seven points depend on the selection, "Three points are in operation", which shows how important the selection plays in the whole operation process of Amazon.

3. Community marketing is very important. The so-called community marketing means that customers who consume in your store can be used twice, three times and four times, and can be sold on the third-party platform. What they get is not only cash, but also a large amount of undrawn deposits!

Amazon has a clear Target to crack down on this time, which may not be entirely due to listing violations, review merger, etc., but the purpose behind it is to encourage sellers to conduct more compliance drainage (such as Amazon's advertising). Therefore, if sellers regard cross-border e-commerce as a business, then compliance is imperative!

source: Hugo

Author: Cherry Ling ziyue

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