为全球账户创建商品信息

当您在新的目标商城创建卖家账户后，下一步就可以在您的新商城中创建商品信息了。不同的商城对商品信息有不同的要求，请务必查看各个商城“帮助”页面中的指南。亚马逊商城要求商品信息包括以下内容：

商品编码：

诸如 UPC、EAN 或 ISBN 编码等全球识别码。

商品名称：

对商品的简要描述。某些分类可能具有不同的商品名称要求，因此请参阅卖家平台中的风格指南，因为您的商品名称必须遵循这些标准。

要点和商品描述：

要点部分会简要列出商品的主要功能，吸引买家的注意力。商品描述部分提供商品的详细介绍。

商品图片：

请提供清晰的图片，尽量展示更多商品细节。某些分类可能具有不同的图片要求，因此请参阅卖家平台中的风格指南，因为您的图片必须遵循这些标准。

搜索词：

想要购买您商品的买家可能会在“搜索”字段中输入的关键词。您可提供多个搜索词。

提示： 商品信息的质量将影响您的商品在搜索结果中显示的频率以及售出几率。因此，请务必投入时间和精力来打造高质量的商品信息，以提高销量。

选择发布工具并发布商品

如果您的库存较少（少于 100 件商品），建议您使用添加新商品发布工具，逐件发布商品信息更为便利。如果您是拥有专业卖家账户且库存量较大的卖家，则可以创建库存文件并上传库存。请转至库存文件模板为您的库存找到一个模板。

商品信息必须以您想要在其中销售商品的亚马逊商城使用的语言发布。例如，如果您要在 或 Amazon.jp 开店，则您的商品详情必须相应为德语或日语。 如果您要在某个亚马逊商城上开店而您并不使用该商城的当地语言，外部翻译提供商可以为您提供帮助。

以下是其他卖家认为有用的几个链接：

• Gengo

• Language Wire

• Lionbridge Technologies

• Transperfect Translations

建立国际商品信息

借助“建立国际商品信息”工具，您不仅可以节省管理商品信息的时间，还可以利用您的联合账户，同时跨多个亚马逊商城创建和更新商品信息。 您只需在您主要的“来源”商城发布并创建商品信息，即可通过该工具将商品拓展到其他尚未发布相应商品的目标商城中。“建立国际商品信息”工具将会自动执行以下功能：

• 根据您在来源商城销售的商品，在多个目标商城创建商品信息。

• 每当您在来源商城添加或删除商品信息时，会相应更新目标商城的商品信息。

• 根据您设定的定价规则，在来源商城中的商品价格出现变动后相应调整目标商城中的商品价格。

• 通过调整目标商城中的商品价格来反映来源商城所用货币的汇率浮动。

有关详细信息，请观看如何建立国际商品信息。

如果您已经在一个商城开店，请尝试建立国际商品信息或访问“”控制面板以寻找扩展业务的机会。

Listing Creation for Global Accounts

Once you've created a seller account in a new target marketplace, the next step is to create product listings in your new marketplace. Product listing requirements may be different depending on the marketplace, so be sure to refer to the guidelines in each marketplace's Help pages. The following are the components of an Amazon marketplace listing:

Product ID:

A global identification number such as a UPC, EAN, or ISBN number.

Product title:

A concise description of the product. Some categories might have different title requirements, so refer to the style guides in Seller Central as your titles must conform to these standards.

Bullet points and product description:

Bullet points briefly list the top product features and catch the customer's interest. The product description provides detailed information about the product.

Product images:

Clear photographs of the product that show as much detail as possible. Some categories may have different image requirements, so refer to the style guides in Seller Central as your images must conform to these standards.

Search terms:

Keywords that someone looking for your product might enter in the Search field. You can provide several search terms.

Tip: The quality of your listing will affect how often your item appears on searches and so the likelihood that your product is purchased. That's why it's important to invest time and effort in producing high-quality listings to improve your sales potential.

Choose a listing tool and list your products

If you have a small inventory (fewer than 100 products), it may be easier to use the Add a Product listing tool to list each product one at a time. Alternatively, for sellers with Professional accounts and larger inventories, you can create an inventory file and load the inventory. Go to Inventory File Templates to find a template for your inventory.

Listings need to be in the language of the Amazon marketplace where you intend to sell. For example, to sell on or Amazon.jp, your product listings need to be in German or Japanese, respectively. External translation providers can help if you don’t speak the language of the Amazon marketplace where you want to sell.

Here are a few links other sellers have found useful:

• Gengo

• Language Wire

• Lionbridge Technologies

• Transperfect Translations

Hear how successful US-based sellers handled European languages as they grew their Amazon businesses

Build International Listings

Build International Listings tool saves you time managing listings and enables you to create and update listings at the same time across multiple Amazon marketplaces with your unified account. Once you've launched and created listings in your primary "source" marketplace, you can then select these listings and identify a target marketplace in which you currently have no offers. Build International Listings performs the following automatic functions:

• It creates listings on multiple target marketplaces based on products you are selling in the source marketplace.

• Whenever you add a listing or delete a listing, it updates listings in the target marketplaces.

• It adjusts prices in your target marketplaces based on changes you make to the source marketplace prices, according to pricing rules you set.

• It adjusts prices in the target marketplaces to reflect exchange rate fluctuations with the source marketplace currency.

For more details, watch How to Build International Listings.

If you already selling in one marketplace, try Build International Listings or visit the Sell Globally Dashboard to find opportunities to expand.

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