亚马逊指南，如何添加商品描述？

2022-03-26

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除制造商提供的商品描述之外，您也可以为商品添加自己的描述。简洁、坦诚、友好地概述商品的用途及其在分类中所处的位置。讨论商品的特性和优点，重点描述商品的独特属性。请勿提及竞争对手。突出显示商品的最佳应用。如果商品具有局限性，您可以如实说明并追加销售。在提交前检查拼写和语法。“商品描述”是一个对字符数有限制（因商品分类而异）的纯文本字段。

商品描述

示例

Koss KEB79 便携式噪音隔离耳塞兼具出色的原音再现功能和一流的噪音隔离功能，可提供卓尔不凡的聆听体验。这款高度便携的耳塞使用三种不同尺寸的耳垫，可确保入耳式耳塞佩戴舒适，与耳孔形状完美契合，提供醇厚的重低音。动态立体声耳机，频率响应为 10-20,000Hz。其他功能还包括一个嵌入式静音开关，让您可以随时留意周围环境；独特的双输入耳机线，使用期间可缠绕在脑后。

Product Descriptions
In addition to the manufacturer's description, you can add your own description of your products. Give concise, honest, and friendly overview of its uses and where it fits in its category. Discuss the features and benefits of the product and focus on your product's unique properties. Don't mention competitors. Highlight the best applications for the product. If the product has limitations, you can say so and upsell. Check spelling and grammar before submitting. The Product Description is a text-only field with a limited number of characters that varies by product category.
Example
Koss KEB79 Portable Isolation Earbuds combine excellent sound reproduction with maximum isolation to provide an outstanding listening experience. These highly portable earbuds use three sizes of cushions to ensure a comfortable in-ear fit sealing the ear to deliver deep bass. The dynamic stereophone element has a frequency response of 10-20,000Hz. Other features include an in-line mute switch that allows you to stay connected to your environment and a unique dual-entry cord that wraps behind your head during use.

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。