Shopify销售产品要注意哪些消费者保护的信息？（二）-ESG跨境

产品性能、营销和定价声明

您关于产品的声明必须真实，并且有书面证据支持。在某些管辖区，法律也可能要求对所做声明进行充分且适当的测试。

根据 Shopify 的可接受使用政策，在时，您不得欺骗或误导客户。

关于产品的受欢迎程度和可用性的声明应清晰准确。因声明不准确或虚假而具有欺骗性或误导性的策略示例包括以下营销策略：

• 有限库存通知，例如“仅剩 [x] 件商品”

• 倒计时计时器，例如“仅剩 [x] 小时”

• 有关已购买特定产品的人数的声明，例如“[x] 位买家今日已购买此产品”

欧洲商店的产品性能、营销和定价声明

如果您是位于欧洲或向欧洲消费者销售商品的商家，则欧洲法律也适用于您。在产品性能、营销和定价声明中，您必须在通过在线商店销售的产品的最终显示价格中包括 和进口关税。

从 2022 年 5 月 28 开始，如果您要提供折扣或降价，则必须清楚表明产品之前的价格。

在向欧洲消费者销售产品之前，请查看适用的消费者保护法规，例如以下指令：

• Directive 2005/29/EC on unfair commercial practices（关于不正当商业做法的 2005/29/EC 号指令）

• Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules（关于更好地执行欧盟消费者保护法规和使其现代化的 2019/2161/EU 号指令）

产品召回

您需要监控您开展业务的任何管辖区中的产品召回情况。

如果您现在或过去销售的产品被召回，则您必须立即从您的在线商店中删除召回的产品。

如果法律有要求，您可能需要通知购买了召回产品的客户，并告知他们下一步措施。

您可以在线找到有关产品召回的特定信息，例如以下政府网站：

• The Association of Southeast Asian Nations (ASEAN) Product Alerts（东南亚国家联盟 (ASEAN) 产品警报）

• European Rapid Alert System for Dangerous Products (RAPEX)（欧洲危险产品快速警报系统 (RAPEX)）

• The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls（经济合作与发展组织 (OECD) 全球产品召回门户）

• United States online resource for recalls（美国关于召回的在线资源）

消费者保护资源

您可以在线查找有关管辖区的消费者意识指导的特定信息，例如以下资源：

• 澳大利亚竞争与消费者委员会

• 加拿大消费者事务办公室

• 欧盟指导

• 新西兰消费者保护

• 美国消费者保护局

Product performance, marketing, and pricing claims

Claims you make about your product must be true and supported by documented evidence. In some jurisdictions, the law might also require an adequate and proper test of claims made.

Under Shopify's Acceptable Use Policy, you may not deceive or mislead customers when marketing products.

Claims about the popularity and availability of a product should be clear and accurate. Examples of tactics which could be deceptive or misleading if the claims are inaccurate or false, include the following marketing tactics:

• limited stock notifications, such as "only [x] items left”

• countdown timers, such as “only [x] hours left”

• claims about how many people bought a particular product, such as “[x] people bought this product today”

Product performance, marketing, and pricing claims for European stores

If you're a merchant located in or selling to consumers in Europe, then European laws also apply to you. In your product performance, marketing, and pricing claims, you must include VAT and import duties in the final prices displayed for products sold through your online store.

Starting May 28, 2022, if you're offering a discount or price reduction, then you must clearly indicate the previous price of the product.

Before you sell to consumers in Europe, applicable consumer protection regulations such as the following directives:

• Directive 2005/29/EC on unfair commercial practices

• Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules

Product recalls

You're required to monitor product recalls in any jurisdiction where you conduct business.

If a product that you sell, or have sold in the past, is recalled, then you must immediately remove products that were recalled from your online store.

If it's required by law, then you may need to notify customers who purchased a recalled product and advise them of next steps.

You can find specific information online about product recalls, such as the following government websites:

• The Association of Southeast Asian Nations (ASEAN) Product Alerts

• European Rapid Alert System for Dangerous Products (RAPEX)

• The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls

• United States online resource for recalls

Consumer protection resources

You can find specific information online about a jurisdiction's consumer awareness guidelines, such as the following resources:

• Australian Competition and Consumer Commission

• Canada's Office of Consumer Affairs

• Guidance on E-commerce in the European Union

• New Zealand Consumer Protection

• The United States Bureau of Consumer Protection

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。