创建 Exchange 市场信息清单

要在 Exchange 市场上列出待售的商店，您需要确保它符合销售条件，然后在 Shopify 后台中安装 Exchange 应用。可以通过两种方式获取该应用：

• 转到 exchangemarketplace.com 并点击网站标头中的出售商店按钮。然后您将需要登录 Shopify 账户以安装该应用。

• 或者，在 Shopify 账户中，转到设置 > 套餐 > 暂停或取消订阅。在在 Exchange 上销售商店横幅中，点击了解详细信息。

列出商店的资格

目前，只有 Shopify 商店可以在 Exchange 上创建实时产品页面。如果您拥有 Shopify 商店，无论销售额为多少，您都可以将其出售。在 Exchange 上列出商店没有最低销售额要求。

在 Exchange 上列出您的商店之前，你需要满足以下要求：

• 只有 Shopify 店主才可以在 Shopify 商店中访问和安装 Exchange 应用。

• 您的 账户需要使用付费套餐或开发套餐。这包括 Shopify 的 Pause and Build 在线商店套餐。

• 您的商店不能使用 Shopify Plus 套餐。如果您的商店目前使用的是 Shopify Plus，则需要联系 Shopify Plus 客服，讨论就合同进行协商以及降级为符合条件的套餐的可能性。

• 您的商店不能处于试用期。您需要先支付第一笔订阅费，然后等待一天，才能符合条件。

• 如果您使用 Shopify Payments，则您的账户需要具有良好的信誉。如果您的商店已从 Shopify Payments 中删除，您就无法在 Exchange 上列出您的商店。

• 如果您的商店正在使用或曾经使用过 Shopify Balance，则您无法在 Exchange 上列出您的商店。

• 您无法通过 Shopify Capital 进行主动融资。

• 您不能与 Shopify 风险团队、Shopify 恢复团队或 Shopify 法律团队有任何待解决问题。您需要先解决所有未解决的问题，然后才能列出商店进行销售。

• 所有产品页面都需要遵守 Shopify 服务条款和合作伙伴计划协议

请参阅 Exchange 条款，了解与 Exchange市场相关的所有限制。

创建 Exchange 市场产品页面

1. 检查您的联系信息。客户无法看到您的邮箱，但他们的回复将匿名转发至此邮箱。在 Shopify 后台内的设置 > 用户和权限下指定的邮箱用于接收所有 Exchange 和 Escrow 通知。因此您务必拥有对此电子邮件收件箱的访问权限。如果您需要更新此邮箱，请联系 exchange-support@shopify.com 以获取帮助。

2. 为您的商店选择行业。如果您的商店属于“新开商店”类别，您将无法选择行业。如果您商店的已核实销售收入少于 100 美元，则它会自动归为“新开商店”类别。有关详细信息，请参阅我们关于了解商店收入数据的指南。

3. 输入您的商店描述。使用此描述为潜在客户提供重要信息，包括以下方面的详情：

• 销售额

• 营销策略 - 目标市场

• 商店的发展历史

• 您决定出售此商店的原因

• StorefrontAccessToken（如果您是销售开发商店的合作伙伴）

4. 检查此次销售中包含的所有资产。包含多种资产更容易吸引潜在客户。建议包含以下资产：

• 库存

• logo 和品牌资产

• 售后个人支持

• 域名

• 产品照片

• 社交媒体账户和链接

• 供货方

5. Exchange 会自动为您商店生成估价，但您可以任意更改，并将售价设置为最符合您商店价值的金额。估价基于多项信息，例如收入和流量。在产品页面审核获批前，估价都处于可见状态。您可以随时设置售价。

6. Exchange 会自动生成您的在线商店的屏幕截图。如果您的自动屏幕截图已过期，请通过 exchange-support@shopify.com 与我们联系以请求更新自动屏幕截图。您还可以上传销售额或流量报告以及您已创建的广告的屏幕截图，或是客户可能有兴趣看到的任何其他内容的屏幕截图。

7. 使用商店故事部分为客户提供以下信息：

• 您创办该商店的背景

• 您出售此商店的原因

• 您的商店经营方式，例如日常运作、订单发货、客户服务、营销等。

8. 检查您商店的流量和绩效是否准确，以使客户能够清晰了解您的经营绩效。Shofy 会直接从您的账户提取您商店的平均每月收入和每月平均访问量数据并进行验证。您有责任确保您的利润、利润率和每月平均销售额数据准确无误。我们建议按照我们的计算每月的平均利润指南来确定商店的利润和利润率。如果您的销售内容中包含实体库存，请确保提供库存的零售价格，而不是批发价格。

9. 填写商店的费用时，请包含商店产生的所有费用。这包括您的 Shopify 订阅、付费应用、营销、域名以及运营商店所需的其他费用。

10. 卖家建议部分不是必填项，不会影响您的产品页面审批。

您的产品页面的销售额和流量数据无法修改。Exchange 将在您的产品页面中显示所有可验证的销售额和流量数据。

准备好后，点击发布按钮。您的产品页面可能有资格进入由 Exchange 支持团队执行的审核流程。如果在发布之前需要进行任何更改，我们将通知您。当您的产品页面获得批准后，便会在 Exchange 上列出。您可以立即期待接收来自潜在客户的消息！

专有清单

创建专有产品页面的选项适用于已核实销售收入至少为 100 美元的商店。Exchange 为有兴趣销售商店但想保留商店名称、社交媒体账户、屏幕截图或专有 URL 等信息的卖家提供创建专有产品页面的选项。

潜在客户可以在专有产品页面发送消息，以直接从您这里了解关于该商店的详细信息。

Creating an Exchange Marketplace listing

To list your business for sale on the Exchange Marketplace, you’ll need make sure it is eligible for sale and then install the Exchange app in your Shopify admin. There are two ways to get the app:

• Go to exchangemarketplace.com and click the Sell Your Business button in the site header. You’ll then need to log into your Shopify account to install the app.

• Or, from your Shopify account, go to Settings > Plan > Pause or cancel subscription. In the Sell your store on Exchange banner, click Learn more.

Listing eligibility

Currently, only Shopify businesses can create live listings on Exchange. If you have a Shopify business, however, you can sell it regardless of the number of sales. There is no minimum number of sales required in order to list your business on Exchange.

You need to meet the following requirements before you list your business on Exchange:

• Only the Shopify store owner can access and install the Exchange app in a Shopify store.

• Your Shopify account needs to be on a paid plan or a development plan. This includes Shopify's Pause and Build online store plan.

• Your business can't be on Shopify Plus plan. If your business is currently on Shopify Plus, then you need to contact Shopify Plus Support and discuss the possibility of negotiating your contract and downgrading to an eligible plan.

• Your business can't be in its trial period. You need to wait one day after paying your first Shopify subscription fee to be eligible.

• If you use Shopify Payments, then your account needs to be in good standing. If your business has been removed from Shopify Payments, then you can't list your business on Exchange.

• If you use or if you've ever used Shopify Balance on your store, then you can't list your store on Exchange.

• You can't have active financing from Shopify Capital.

• You can't have any open tickets with the Shopify Risk team, the Shopify Recovery team, or the Shopify Legal team. Any outstanding issues need to be resolved before you can list your store for sale.

• All listings need to adhere to the Shopify Terms of Service and Partner Program agreement

Refer to the Exchange terms for all limitations pertaining to Exchange Marketplace.

Creating your Exchange Marketplace listing

ved. The selling price can be set at any time.

Exchange automatically generates a screenshot of your online store. If your automated screenshot is out of date, then contact us at exchange-support@shopify.com to make a request for an updated screenshot. You can also upload your own screenshots of sales or traffic reports, ads you've created, or other assets that customers might be interested in.

Use the Business Story section to provide customers with the following information:

• a background on why you started the business

• why you’re selling the business

• how you run your business, such as daily operations, order fulfillments, customer service, marketing, or more.

Check that your store's Traffic and Performance data is accurate to give customers a clear understanding of your businesses performance. Your store's average monthly revenue and average sessions per month data are pulled directly from your account and are verified by Shopify. You are responsible for ensuring that your profit, profit margin, and average sales per month data are accurate. We suggest following our Calculating your average monthly profit guide for determining your store's profit and profit margin. If you have a physical inventory that is included in the sale, please ensure the value is the retail cost of the inventory, not the wholesale cost.

When filling out your store's Expenses, include all costs that your business incurs. This includes your Shopify subscription, paid apps, marketing, domains, and other required expenses for operating your business.

The Seller's Advice sections are not required to approve your listing.

Your listing's sales and traffic data cannot be modified. Exchange shows all verifiable sales and traffic data on your listing.

When you're ready, click the Publish button. Your listing might be eligible for a review process by the Exchange Support team. You are notified of any changes that need to be made before publishing. After your listing is approved, it is live on Exchange. You can expect to start getting messages from potential customers in no time!

Private listings

The option to create a private listing is available to businesses that have made at least $100 USD in verified sales revenue. Exchange offers the option to create a private listing for sellers who are interested in selling their business, but who want to keep information such as the store name, social media accounts, screenshots, or URLs private.

Potential customers can message private listings to find out more information about the business from you directly.

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。