Interpretation of Amazon Advertising - Jiyi cross border e-comme-ESG跨境

Amazon CPC is a part of systematic operation. As a drainage channel for Amazon's official certification, CPC advertising can effectively bring exposure, traffic and transformation to stores and improve product ranking. Whether CPC is good or not will directly affect Amazon's product sales, and Amazon CPC has many ways to play. Then, how to achieve the expected effect of Amazon CPC advertising through system operation. Amazon training of Jiyi cross border e-commerce college is negative Responsible person, gold medal lecturer, Fujia teacher deeply analyzed Amazon CPC's playing skills for the seller's friends

I. the significance of CPC

CPC can bring more traffic and transformation to stores, improve the natural ranking of products , and make the product display higher, In order to obtain more traffic and attention, obtain more competitive advantages, promote the improvement of sales volume, and make the seller move forward to a high-quality seller

II , CPC advertisement setting suggestions are determined by being familiar with and unfamiliar with products

there is no general method to advertise products, when creating an advertising campaign, the three main factors affecting advertising ranking are budget, advertising bidding and conversion. The ideal advertising effect is to achieve the predetermined conversion when the bid is stable, and the advertisement can be displayed on the buyer's page at the peak

another question to consider is how many keywords should be placed in an advertising group for products familiar to sellers, it is not recommended to open automatic advertising. After all, automatic advertising is very expensive, especially in the early stage of new products be familiar with the advertising settings of the product. It is recommended that the seller directly open accurate advertisements with keywords . The choice of keywords must be related to the title, rather than completely abandoning the setting of the whole keyword listing and choosing keywords at will. As for the quantity of single group keywords, if funds allow, you can group one word to strive to make the keywords play to the extreme in the early stage of advertising, the seller had better bid to put the product on the home page. After opening accurate keywords, the seller will find that the exposure performance brought by advertising to the product is not very good, but there is transformation and the input-output ratio is low. At this time, the seller needs to do the manual operation of keywords. In the process of manual advertising, word selection is particularly important. Familiar it is understood that the premise of product advertising setting is that there is no problem with product listing, or the seller has sufficient data research and keyword research before advertising familiar products for professional fast Amazon training, please identify Jiyi cross border e-commerce college

for unfamiliar products, it is recommended that the seller first make automatic advertising + negative keyword , to accumulate data for about 15 days when you have some data accumulation and your own keywords, analyze which keywords are related to the product and which are not for irrelevant keywords, be decisive to deny, but don't deny others' asin many sellers will ignore negative keywords. If this link is not done well, the seller will lose a large part of traffic. For unfamiliar products, early sellers should focus on running traffic

after automatic advertising + negative keywords, some words with good conversion, high exposure and good click will appear. Sellers are comparing these words on Amazon to see whether they are related to their products. If they are related, they will directly open manual advertising for these keywords. Whether these advertising words are accurate matching or advertising matching depends on the actual situation of the product

three , CPC playing methods are not generalized

when doing Amazon CPC advertising, Note to sellers: don't generalize all category advertisements. The conversion rate of advertisements is very important and the proportion of ACOS should be reduced. The advertising methods of each category will be different. There is no promotion advertising routine that can be copied and pasted directly. There is no fixed statement about the proportion of ACOS. It is better that ACOS is less than the gross profit of products, mainly guided by the conversion rate. If the seller's advertising conversion rate is very low, it is impossible to compete with a good advertising location. For professional Amazon training, please recognize Jiyi cross border e-commerce college

when opening CPC, the following three issues should also be considered comprehensively:

1 Whether to keep big words or not. Big words that can bring sales and high exposure can stay. As long as they can help improve sales, they can stay. If it is a big word of pure money burning, it can be denied without hesitation

2. Do you want to open automatic advertising. Before discussing whether to open automatic advertising, it should be clear that the position of manual advertising is always on the keyword buyer page. In addition, automatic advertising will also be under others' listing. If you don't review your listing, you can rub the traffic that sells well, but the traffic can be rubbed, but the sales volume is difficult to rub. Whether the automatic advertisement is opened or not mainly depends on whether the product is a new product. If the product performs well, the automatic advertisement can be opened. For products with several advertisements, the main consideration of opening and closing advertisements is whether each advertising group makes money. If every ad group makes money, there's no need to turn it off. If an advertising group loses money in the short term, but it will bring sales, it depends on the situation. The loss is not much. Other advertising groups can make profits and bear small losses, so they can continue to open

3. The same keyword is to open groups. The conversion rate of different keyword phrases is different. There is no need to turn off keyword phrases that can bring sales and excellent conversion rate. Extensive matching is higher than phrases and precise matching, but the input-output ratio should be controlled below the gross profit. Normally speaking, the ratio of advertising orders to natural orders is 1:9 For a better listing

in fact, the performance of advertising input-output ratio mainly depends on the details in the advertising process. Amazon CPC is not used well, which will be a very expensive link. In the process of application, the seller should timely monitor the ranking. The ranking is very important. Of course, the position is also very important. If the position is not grasped well, it will also lead to a waste of money

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