亚马逊卖家如何创建照明类商品名称？

亚马逊观察

2022-03-26

715

买家访问详情页面时，首先看到的是您的商品名称。您的商品名称是否为买家提供了正确的信息？他们是否继续浏览您的详情页面？

照明类商品名称

买家访问详情页面时，首先看到的是您的商品名称。您的商品名称是否为买家提供了正确的信息？他们是否继续浏览您的详情页面？

根据商品名称中的字词在搜索结果中显示您的商品。简洁相关的商品名称将提高商品的浏览量。务必检查商品名称的格式一致性和准确性。

* 当您发布子项商品时，请充分描述每项商品，以确保它们出现在浏览和搜索结果中。商品名称中的每个单字自身是可供搜索的。例如，假设您的商品名称是“球型 5210801 节能台灯，黑色”。因为名称很详细，所以在您增加额外词语之前，该商品已经有很好的搜索词了。

根据下列指南创建商品名称，留下良好的第一印象

创建出色名称的小窍门

建议	不建议
每个单词的首字母大写（但须参考“不建议”中的例外情况）使用阿拉伯数字（2，而不是二）避免使用破折号，用逗号对于捆绑商品，请用括号注明价值，如（x 包）保持简短，但包含重要信息最多 50 个字符注意：请只包含标准文本。输入 1 高位 ASCII字符（®、©、™ 等）否则其他特殊字符不予支持。	请勿包含价格和数量请勿使用“全部大写”。请勿大写：连接词（and、or、for）冠词（the、a、an）介词少于五个字母（in、on、over、with 等）请勿包含卖家信息请勿包含促销讯息，如“甩卖”或“免运费”（使用“促销”来包含讯息）请勿用卖家名称做品牌货厂家信息，除非您的商品是私家品牌。请勿在列表里包含符号（如！* $ ?) 请勿包含主观评价，如“热销商品”或“畅销商品”

建议

不建议

每个单词的首字母大写（但须参考“不建议”中的例外情况）
使用阿拉伯数字（2，而不是二）
避免使用破折号，用逗号
对于捆绑商品，请用括号注明价值，如（x 包）
保持简短，但包含重要信息
最多 50 个字符

注意：请只包含标准文本。输入 1 高位 ASCII字符（®、©、™ 等）否则其他特殊字符不予支持。

请勿包含价格和数量
请勿使用“全部大写”。
请勿大写：

连接词（and、or、for）
冠词（the、a、an）
介词少于五个字母（in、on、over、with 等）

请勿包含卖家信息
请勿包含促销讯息，如“甩卖”或“免运费”（使用“促销”来包含讯息）
请勿用卖家名称做品牌货厂家信息，除非您的商品是私家品牌。
请勿在列表里包含符号（如！* $ ?)
请勿包含主观评价，如“热销商品”或“畅销商品”

[品牌] + [型号#] + [型号名称] + [尺寸/样式] + [商品类型] + [颜色] (+ [#]"-包")

示例：

球型 5203801 节能台灯，金属银
Murray Feiss F1879/1BRB Maison de Ville 单灯小型 DuoMount 枝形吊灯，英国黄铜，带棱柱形玻璃水晶。
优质地面照明 GL6543-BK-GLI 林肯公园 Tochiere，带乳白色玻璃散射器，黑色

注意：商品名称若包含贵司信息或甩卖讯息，可能给卖家账户带来负面影响。

示例

好：

差：

Titles in Lighting
Your product title is the first thing customers see when visiting your detail page. Does your title provide the customer with the right information? Will they continue looking at your product offering?
Amazon uses the words in product titles to display your products in search results. A concise and relevant title will drive traffic to your product. Always check titles for consistent format and accuracy.
When you list your child products, fully describe each one so that they are all included in browse and search results. Each individual word in the Product Name is searchable by itself. For example, suppose your product name is "Globe 5210801 Energy Saving Desk Lamp, Black". Because the product name is very detailed, this product already has a good selection of search terms even before you add the additional terms.
Follow the guidelines below to create product titles that make a good first impression
Table 1. Tips on how to create a great title
Do Do Not
Capitalize the first letter of each word (but see exceptions under Do Not)
Use numerals (2 instead of two)
Avoid dashes, use commas
For bundled products, state the value in parenthesis as (pack of X)
Keep it short, but include critical information
50 characters maximum
Do not include price and quantity
Do not use ALL CAPS
Do not capitalize:
Conjunctions (and, or, for)
Articles (the, a, an)
Prepositions with fewer than five letters (in, on, over, with, etc.)
Do not include seller information
Do not include promotional messages such as "sale" or "free ship" (use Promotions to include messaging)
Do not use your seller name for Brand or Manufacturer information, unless your product is Prie Label
Do not include symbols in your listings (such as ! * $ ?)
Do not include subjective commentary such as "Hot Item" or "Best Seller"

[Brand] + [Model #] + [Model Name] + [Size/Style] + [Product Type] + [Color] (+ [#]"-Pack")
Examples:
Globe 5203801 Energy Saving Desk Lamp, Metallic Silver
Murray Feiss F1879/1BRB Maison de Ville One-Light Mini DuoMount Chandelier, British Bronze with Prismatic Glass Crystals
Good Earth Lighting GL6543-BK-GLI Lincoln Park Tochiere with Opal Glass Diffuser, Black
Note: Including your company information or sale messaging in your product titles may negatively impact your seller account.
Examples
Good:
Bad:

Table 1. Tips on how to create a great title
Do	Do Not
Capitalize the first letter of each word (but see exceptions under Do Not) Use numerals (2 instead of two) Avoid dashes, use commas For bundled products, state the value in parenthesis as (pack of X) Keep it short, but include critical information 50 characters maximum	Do not include price and quantity Do not use ALL CAPS Do not capitalize: Conjunctions (and, or, for) Articles (the, a, an) Prepositions with fewer than five letters (in, on, over, with, etc.) Do not include seller information Do not include promotional messages such as "sale" or "free ship" (use Promotions to include messaging) Do not use your seller name for Brand or Manufacturer information, unless your product is Prie Label Do not include symbols in your listings (such as ! * $ ?) Do not include subjective commentary such as "Hot Item" or "Best Seller"