Amazon Handmade： 定制指南

定制从本质上讲是同一商品的变体；例如尺寸、颜色变体，或在抹布或杯垫之类的商品上使用字母组合，甚至是城市名称。借助定制订单，您能够以专属商品的形式为买家提供自定义的按单定制商品；例如，买家联系您，询问您是否可以在他们的酒杯上刻上两只狗，而不是您的商品信息展示的图案。有关定制订单的更多信息，请参阅 Amazon Handmade： 定制订单。

定制指南

在发布手工艺品时，您可以为每件商品配置最多 10 个不同的定制选项。这些定制选项完全由您配置。定制内容可以针对现有的商品属性，如尺寸或颜色；也可以完全由手工艺人定义，如“最多 3 个字母的图案设计”，或将结婚蛋糕上的装饰做成“新娘的发色”。

创建定制选项时，您可以在以下类型中选择：

• 【选项列表】： 添加定制选项列表（最多 20 个）以供买家选择。例如，尺寸、颜色、金属或材质

• 【文本输入】： 为买家提供一个文本输入框，用于雕刻、字母组合图案或其他任何与字词相关的定制功能

• 【数字输入】： 为买家提供一个数字输入框，用于输入自定义的宽度、高度、尺寸或数量。

定制让买家能够根据自己的特定要求定制商品。您应该使用它们为您的商品提供简单的配置选项。您应该利用细微的变体为商品配置定制选项，而不是将其作为单独变体发布，这将提高商品在搜索结果中的曝光率。

指导原则

当定制不会对商品的外观或价格产生超出买家想象的显著影响时，卖家应使用定制，而非创建单独的商品。归根结底，如何设置商品取决于您自己。以下是一些应使用定制以及不应使用定制的情况示例。

应使用定制的情况示例

• 与商品图片中的尺寸在视觉上没有差别的尺寸变体（例如，戒指尺寸或首饰架长度）

• 不影响商品价格或设计的颜色或金属类型变体。添加清楚描绘了颜色或金属类型的附加商品图片

• 个性化设置，如图案设计、雕刻、个性化名称或日期。在本示例中，我们建议您添加清楚描绘了字体选项的附加商品图片

亚马逊物流和定制

目前，您不能使用定制商品。请为您打算通过亚马逊物流进行配送的每个商品创建唯一的 ASIN。从您的 ASIN 中移除定制商品，然后再将其转换为商品。

B2B 企业商品定价和定制

: Customization Guidelines

Customizations are, essentially, variations on the same product; for example – size, color, or using of monogram letters or even cities on items like tea towels or coasters. Custom Orders enable you to offer custom, made-to-order items as a private listing for your customers; for example – Customer contacts you to see if you can etch two dogs on their wine glass, instead of just the one that your listing shows. For more information on Custom Orders, see Amazon Handmade: Custom Orders.

Customizations Guidelines

When listing Handmade products on Amazon, you can configure each product with up to 10 different customizations. These customizations are completely configurable by you. They can be existing product attributes like size or color, or they can be entirely Maker-defined, like “Monogram up to 3 letters” or “Hair color for bride” for a wedding cake topper.

When creating a customization, you can choose between the following types:

• List of Options: Add a list of customized options (up to 20) for customers to choose from. For example, size, color, metal, or material

• Text Entry: Provide customers with a text entry box for use for engravings, monograms, or any other word-related custom features

• Number Entry: Provide customers with a number entry box for custom width, height, dimensions, or quantity inputs.

Customizations let customers tailor your product to their specifications. You should use them to offer simple configuration options for your products. Configuring customizations for products with slight variations, rather than listing them separately, will improve product discoverability in search results.

Guiding Principle

Customizations should be used in lieu of creating a separate product when a customization does not dramatically impact the product's look or price beyond what a customer can imagine. Ultimately, how you set up your products is up to you. Here are some examples of when you should and should not use customizations.

Examples of when to use customizations

• Size variation where size is visually not different in a product image (for example, ring size or shelf length)

• Color or metal type variation that does not impact the price or design. Add a secondary product image where the colors or metal types are clearly depicted

• Personalization such as monograms, engravings, personalized names or dates. In this example, we recommend adding a secondary product image with the font options clearly depicted

FBA and customizations

At this time, you cannot use FBA for customized products. Create unique ASINs for each product that you plan to ship through FBA. Remove customizations from your ASINs before converting them to FBA.

B2B Business Pricing and customizations

Handmade sellers can use Business Pricing for a customizable Handmade product, as long as Business Sellers lists the item with a Standard Price and Business Price. However, the only exception is, if there is an additional fee for an Option, Text, or Number customization, the Business Buyer will not be charged the additional fee. Therefore, it is recommended to not use Business Pricing for customizable Handmade products that have additional fee(s) for Option, Text, or Number customizations.

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